Today Estée Lauder announced that they have signed Kendall Jenner as the new face of the brand. I get why a brand would want her as their Ambassadress, she is part of the new generation of über model, who is both beautiful, business savvy but most importantly she’s a social media goddess. As part of her contract I expect that she will have to tweet etc. about her Lauder campaign. It’s a match made in media heaven.
I’m looking forward to seeing what Estée do with her, up until now I have always thought of her as the Kardashian’s younger sister.