Hot off the press Lancôme has announced that makeup mega star Lisa Eldridge is become their new Creative Director. This is so exciting! Lisa has become a household name in the makeup world. She is an incredibly talented make-up artist. She works with the world’s greatest photographers (from Sølve Sundsbø to Mert & Marcus), regularly working with the most prestigious magazines and major luxury fashion brands.
The reason that she has become so incredibly well known by women and some men worldwide is all down to her talent as a makeup artist and her blog. In 2009 she created her unique blog. Inspired one New Year’s Day, she began work on a genre-breaking support tool, flying in the face of a didactic or prescriptive approach. In the site’s inaugural video, the make-up artist appears bare-faced, sharing her secrets to erase the reminders of a festive ‘night before’, with pragmatism, generosity and humour.
Her videos are not just about makeup, they are all about well-being and offer real tips on how to look your best In a few simple easy to follow steps. Perfect makeup if you ask me! Her makeup style is simple and easy, she really is a woman after my own heart. She’s not that into trends when it comes to personal makeup, of course on a shoot she sets trends but when it come to ‘real’ women she’s all about the face! It’s about getting you to look the best you can look. Perfect! And with over one million subscribers to her blog it seems that women want real makeup for real women. I think this is wonderful.
What should we expect from the partnership?? Well products of course and I imagine lots of beautiful skin illuminators, Lisa like me loves perfectly highlighted skin. As well as creating makeup collections for Maison Lancôme Lisa will be filming video tutorials and creating new techniques to apply her collections. Here’s what Lancôme and Lisa had to say:
“Lisa and Lancôme, immediately appeared evident for us, explains Françoise Lehmann, General Manager of Lancôme International. We share the same values, the same desire to provide to women the keys to a more intimate and deep sense of beauty, rather than one that is solely on the surface. A style of beauty that removes itself from a purely materialistic vision of femininity to one that is aspirational and influential.”
“It’s an honour to be named Make-up Creative Director at Lancôme, a brand with an incredible heritage, impeccable style and genuine integrity. We are designing a brand new Paris Make-Up Atelier and I can’t wait to start creating new collections, shades and products, as well as posting the amazing on-line content we have in mind. This truly is an exciting new adventure!” Lisa Eldridge
I really can’t wait to see her first collection, this is truly exciting!!!