Last year, Boots No7 launched the next generation formulation of the uber popular No7 Protect & Perfect Intense Serum, which I wrote about here. At the time of the launch it was clinically proven to produce even better anti-ageing results than the original. Not content with a six month trail, the good people at Boots teamed up with Dr. Mike Bell to continue the trial for a further six months, yep that’s a twelve month trial that they did. And the serum continued to work it’s magic, skin looked and felt better and better. This is the first time a a brand has continued trails on a product that has been released and the results have been publised.
Here’s what Dr. Mike Bell had to say:
“Women who use No7 Protect & Perfect Intense ADVANCED Serum already know that they are choosing a product with proven anti-ageing benefits but now they can have an extra degree of confidence that the longer they continue to use the product, the better the results they will see. Not only has the product been put through a 12 month, rigorous clinical trial, but all the data from that trial has been scrutinised by industry advertising advisors at the highest level”
What’s really great about this is that the serum is widely available and it costs only €33.00. See you all in Boots!!