News just in! Gwen Stefani has collaborated with Urban Decay in a collection that will hit counters in late November.
Gwen of course was the lead singer of No Doubt but in recent years her fashion label Lamb has been doing amazingly well, she shows at New York fashion week, and her bags and accessories are sooooo beautiful! I’ve always been a huge fan of her makeup looks, particularly her red lipstick choices so I imagine there will be a new mega red lippy in the collection.
This is the first time Urban Decay has collaborated with a celebrity and it seems that Gwen has not just added her name to a collection, she has been heavily involved in the design of the limited edition collection, she has even had a say in the colour of the packaging! I can’t wait to see it!
Says Stefani, “When Urban Decay came to me to collaborate, I immediately thought it was a perfect match. The way they’ve built their company is very similar to my aesthetic and approach. It’s all about creative self-expression, being strong and not being afraid to go outside of the box. Everyone in my life knows I absolutely love makeup. From a very young age, it was an artistic passion of mine. I actually used to be a makeup artist. I love wearing makeup and having so many ways to express myself through it. It’s my war paint. To be able to do a collaboration with people who get that concept and who are just as passionate about it is a dream come true. We’ve made and created products that I actually wear every single day. It’s the real thing. I’m obsessed with everything we’ve done, and I can’t wait to share it.”
“We’ve always been such huge fans of Gwen’s work over at UD,” says Zomnir, of Urban Decay. “We’ve wanted to make this project happen for years, and finally it was the right time. We found a true partner in her, and it was amazing to channel her energy and creativity into these products. She truly represents the Urban Decay spirit.”