NARS announce Bella Hadid as new campaign model

She is for sure the model of the moment with major campaigns all over the globe, but I don’t think she has ever looked this good! In true NARS style the makeup is so simple and elegant that it almost made me cry. Very few brands do makeup like this, most of them want to really showcase a new product, so they use a tonne of it on the girls face. But not François Nars he always makes images that are so simple and beautiful.

The model brings the product to life and gives it an identity, so matching the right model with a product is very important. I love Bella. She has a very strong and powerful look.” – François Nars, Founder and Creative Director

NARS Highlighting Bronzing Collection - Campaign BTS - Image 2 - jpeg copyYou may find it interesting that François Nars, the creator of NARS Cosmetics spends most of his time on shoots behind the camera lens, he photographs all of the campaigns and his long time makeup collaborator Lena Koro does the makeup for the shoots, a job I would be terrified on, imagine doing makeup for one of your favourite brands in the world and the creator, one of your makeup heroes will be taking the photos?? I’d be dead.

NARS Bord De Plage Palette and Velvet Shadow Sticks Stylized Image - jpeg.jpg

The cover image is the campaign for the Highlighting Bronzing Collection (pictured above), which looks so beautiful, I can’t wait to get my hands on it. I am having a major love affair with NARS at the moment, so of course spending far too much money on the products but they are so worth it!!

On the press release they even told us what music they were listening to on the day of the shoot, I will play the exact playlist next time I am shooting to try in channel François Nars himself.


  • Patti Smith – Because the Night
  • The Beatles – Helter Skelter
  • David Bowie – Rebel Rebel
  • Jimi Hendrix – All Along the Watchtower
  • Rolling Stones – Paint it Black





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